~ OUI Magazine ~


OUI Magazine was a sister publication to the French magazine LUI. The first issue was published in the U.S.A. in October of 1972 by PLAYBOY as an attempt to introduce a more European flavor to mass-market men's magazines. True to form as a PLAYBOY publication, OUI typically featured outstanding photography, beautiful models and interesting interviews and articles. Another similarity between the two titles is the fact that the early issues of OUI had a 3 page foldout Centerfold - just like PLAYBOY. The 3 page Centerfolds continued thru the issue of February, 1974, but the issue of 3/74 saw the first 2 page Centerfold. The vast majority of issues through 1979 also had full-page pin-up illustrations by French artist Alain Aslan and/or full-page cartoons by noted English humorist Clive Collins as regular features.

Many issues of OUI also featured centerfolds or pictorials by noted photographers including Jeff Dunas, Helmut Newton, Suze Randall and Lucien Clergue. The August 1979 issue contained a four-page picture-filled interview of Adrienne Barbeau, and this was the beginning of a regular famous-female profile feature which lasted until PLAYBOY sold the publication to Laurant Publishing Ltd. The last issue of OUI Magazine published by PLAYBOY was August 1981.

~ OUI Magazine Special Editions ~

From the mid-1970s until the early 1980s, OUI Magazine issued a number of special editions. All of these were the same format as PLAYBOY flats: square-bound with glued spines, and virtually all photos with minimal text.

For issues of OUI please use this link to my sister siteClick Here


Page updated July 22, 2019